Augmented Reality and the Future of Print

Marketing Services- Orange County

The Future of Print Advertising

Welcome to the debut of the Zyphon Blog, a resource to share information about the best way Zyphon Media can help your business utilize emerging technology. Today, I want to talk about the hottest thing in the publishing world, a technology called Augmented Reality (or AR for short).

Augmented Reality is still a new concept for most but it’s gaining a lot of traction in 2013 and will be everywhere in a few years. Here is how it works: Augmented Reality transforms a standard 2-D image into a 3-D video image. A consumer simply views a print ad through his or her smartphone, tablet or Google Glasses, and watches as the still image (print ad, catalogue, billboard, magazine cover) comes … Read the rest

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